Turns out we've been flying with a corp they have a grudge against, so now they have a grudge against us. Also, all their money and resources have been focused on going to war against us.
Which surprises me, when you think about it. If their grudge is against the other corp, why aren't they focusing their efforts on them?
OUCH's motto is:
"You're going to die. A lot. But along the way you'll learn how to die less."
OUCH's members have joined with the expectation of dying. It doesn't scare them. In fact, they're looking forward to this.
Yes, OUCH will lose a lot of ships, and the members will be podded. But we're going to kick some arse as we go. OUCH is a nullsec survival corp, and this war will be a good highsec training exercise of what life is like in nullsec.
Bring it on. :)